Poole Quay is the main attraction of the city, and visitors to the area can shop, eat, and drink while looking over the stunning views of the water, including yachts, water sports and the famous pottery. Poole Pottery has been in operation in various locations since 1876, and some of the earlier works produced by the company are on display at the London Victoria and Albert museum. Locally, Poole Museum offers an insight into days gone by and in particular to the towns fishing heritage.
The town is in a quayside location that sees much boating activity around the quay front. Along the quayside are several shops, restaurants and cafes offering views of the harbour. Off the coast is Brownsea Island, a nature reserve that is home to endangered red squirrels and peacocks among several other species.
Poole Harbour offers an expanse of water for the delectation of sporting enthusiasts. Wind surfing, mackerel fishing, speed boating and water skiing are all available for the thrill seeker. Onshore, the area is also ideal for cyclists, hikers and joggers, with 48 miles of cycle networks, 27 of which are along country paths and coastline, and are away from traffic.